Mahindra and Mahindra

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J C Mahindra

K C Mahindra

Ghulam Muhammed

Jagdish Chandra Mahindra (1892-1951) and his brother Kailash Chandra Mahindra (1894-1963) along with partner Malik Ghulam Muhammed (1895-1956) created Mahindra & Muhammed on 2nd October 1945 to deal in steel trading business.

Post partition, in 1947, Ghulam Muhammed left India to become the Finance Minister of newly formed Pakistan. The company was renamed as Mahindra & Mahindra in 1947.

Mahindra started importing, later assembling and then manufacturing Willys Jeeps in India. Today Mahindra has expanded in to the design and manufacture of Tractors, Utility vehicles, SUVs, Small commercial vehicles, Light commercial vehicles, Pickups, Heavy commercial vehicles as well as 3 Wheelers. They are also one of the early adopters of Electric Vehicle technology.

Apart from mobility sector, Mahindra has major presence in Information Technology, Real Estate, Hospitality and Financing sectors.

Evolution of Mahindra logo –

1947 –
“Wheel of Change” – upto 2000
The millennium logo – “The Road Ahead” – From 2000 onwards
The SUV logo – Twin Peaks – August 2021, will be used only in the SUV brands.
Infinite Possibilities – To be used on EVs, post 2024
To be used in “Born Electric” EVs

©Samuel Premkumar 2021

Published by Sam's Web

A historian, interested in knowing how things reached the current state, be it humans, automobiles or things in general.

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